10 SEO tips for beginners
We have decided to put together a guide of 10 SEO tips that you can action today to improve your website rankings. Many small businesses understand the importance of having a website. They develop their website but then find that it does not generate the desired business they thought it would bring. For many small businesses this is a huge frustration as they have invested hard earned cash into something that seems a waste of time. It is definitely disheartening when you find yourself on page 14 or worse, on a google search, whilst your competitors are ranking far above you. Don’t worry there is hope and these 10 SEO tips will help!
SEO stands for search engine optimization. The better the SEO of your website the better you will feature in the search results of search engines. Research has shown that if you feature on the first position of google people are 33% more likely to click through to your website. That is a massive competitive advantage for any business. The bad news is that almost 75% of searchers don’t click onto the second page of results. So as you can see it is really important to rank very high on the search results. It’s never too late to start improving your sites performance. In our opinion consistency is the key and this is not something that will happen overnight.
So lets look at 10 SEO tips that will improve your website rankings.
1. Site speed
Why is this important? Well if your site loading speed is slow then Google will pick this up and penalize you for it. At the same time your potential visitors may drop off if it takes too long to load your site. In this case again Google will hold this against you. Basically if your site is taking longer than 3 seconds to load there is an increased chance of abandon rates. Also research has show that 80% of searcher won’t go back to a site that they have left because of the load speed. I tend to agree with the research as I also don’t go back to slow or badly built sites. On the positive site if your site loads really quickly then visitors will have a far better experience. This will count as a star for you in the google algorithm!
Test your site speed with Pingdom, GTmetrix or your own personal favorite. These tools will show you exactly whats wrong with your site. Nice thing is you can test your site from various locations around the world which is important if you are running a global business. Action these recommendations!
2. Produce quality content
Simply ask yourself this question. When last did you update the content on your website? If you haven’t touched your site since it was built the chances are that you are not ranking very high according to search engines out there. If you did hold a good spot at some stage that is probably rapidly falling. Why? Well simply if you update your content there is no reason for visitors to come back. There are loads of other sites in your industry that are creating relevant content. That’s what people want…period.
What is also important that your content drives behavior that takes visitors through your site. You want them to read your content, watch your videos and view your pics. This traffic flow will be a indication to search engines that your site is relevant and that has good content. Naturally this will cause your rankings to go up over time. This will all be relative to the performance of your competitors websites.
if you go to your google analytics account you will find under the Behaviors tab an interesting graphic representation of visitor traffic on your website. Just studying this for a bit you will see how visitors interact with your pages. If you are trying them to go to a specific page and there is no traffic then you know there is something wrong with your call to action within your site. Make some needed changes or contact us at Red Kettle Marketing to help you create some content. Out of all our 10 SEO tips, this is probably the most important one to action if you want to improve your rankings.
3. Optimize your images
So whilst images for your website are great, they can also be your worst enemy. Large images can significantly decrease your site loading times. This is bad! You can use your editing program to reduce image sizes. If however you have no idea what i am talking about just visit this handy site Squoosh where you can literally drag and drop images and reduce their size. While you are at it you might as well also rename your image file names. Make sure you name your images with some handy key words for your site. So for example you sell kitchen equipment, name an image according to the item ie. “cast iron frying pan” This will ensure your picture names are relevant to the page they feature on.
4. Use header tags
There is nothing worse than reading a website page that is just content! It definitely is a deterrent for many visitors. Headings make it easier for visitors to identify what they are looking for and continue reading an article. If you are using WordPress then this is super easy to change. Just see the image below.
5. Start Blogging
The best way to create relevant content is to create a blog. First and foremost your site will always have new content. The more relevant it is to your business the better. It will also give visitors an insight into your business and how you operate. Visitors that like your blog content are more likely to buy from you.
Another thing blogging is great for your SEO!!
It allows your website to retain visitors i.e. they stay on your website longer. This is great for SEO. If you get regular visitors they are also likely to share your content so remember to put out this content via your social media channels. Blogs also give you the perfect opportunity to create outbound and internal links. Well cover that in the next point.
Another thing is that your blog allows you to contest keywords that are less popular than the main ones in your specific industry that everyone is trying to rank for. This is often referred to as the “longtail”
6. Create outbound links
Outbound links are an excellent way of creating relevance for your website. In the eyes of search engines if you link to new content that means your website is also relevant. So when creating links don’t link to content from 2003 if you are living in 2020. The probability that your link is relevant is highly unlikely. So if you want your article to have some substance you can link to authoritative resources. If you look at this article I have included real links that will help people optimize their websites such as the site speed tools and the Google analytics pages. Also if you are creating a great resource people will come back to your site to either view it again or share it with their friends, which is exactly what you want.
7. Create internal links
So as much as you want to create outbound links to give your site some gravitas, it is also a great idea to create some inbound links. Why write a great blog article and not send the traffic to your checkout counter. When a visitor is engaged with your content then its a perfect time to send them to other pages on your site. These pages should then start feeding them into a sales funnel. So in very simple simple terms, your blog article creates a awareness or desire, and an internal link sends the same visitor to a page that offers a solution for that desire. So for example you could write about the importance of corporate team building and then drive that traffic to a page on your website that offers a team building program. Again this kind of traffic is important for SEo as it keeps visitors on your site for longer periods of time wich is great for SEO.
8. Add visual content
So yes it is important to write good content, however at the same time people today have a greater desire for visual content. Consider a hotel that is trying to sell rooms without pictures of the rooms. They would do far better to take some great pictures of the rooms to showcase what a guest could expect at their establishment. Even better would be a 3D virtual tour where visitors can experience the room completely.
9. Site readability
This is a fairly simple concept. You don’t want to intimidate your visitors by being verbose. In short write in simple language that everyone uses and understands. If you are unsure of the readability of your site there are a number of resources. You could use something like Readable.
10. Fix any broken links
If your site has built links to websites that no longer exist or it is an incorrect website address then this is something you need to fix immediately. It is really bad from an SEO perspective and you will get penalized for it. So as your site grows and you get out of touch with older blog content it is always a good idea to give your site a once over to see if there are any broken links. You can use a free tool like dead link checker to make this really easy for you.
We hope you enjoyed our article on 10 SEO tips and the resources we have included. Let us know if you would like us to share more SEO tips in the future.